Digital Project Management: Strategically Managing Expectations and Outcomes

Managing all the moving parts of digital projects – that’s the role of a Digital Project Manager.

With digital projects, however, new techniques are needed to succeed and thrive.  Changing priorities? New deadlines or resource changes? Scope Creep? Just keeping current on current technologies and what can be done is tough enough.

Although adapting to change is part of the job description, there are some best practices to help make the unpredictable more manageable.

On October 25, join Jeremy Kagan as he shares best practices of Digital Project Management. Kagan has trained client companies and agency personnel on how to incorporate the strengths and differences of digital project management into their strategies and processes from the beginning.  Examples of techniques and key documents – and why they’re needed – will be shared.  A strategic overview peppered with practical anecdotes will allow you to begin acting on the learning the same day.

Key takeaways:

  • Project management techniques to achieve early successes
  • Effective planning, pricing and scoping for a project
  • Managing change and avoiding scope creep
  • Anticipating and managing project challenges
  • Effective reporting and project closing.

Who should attend:

  • Agency Project Managers, senior management, middle account management as well as creatives, production and media leadership who need to better understand how successful teams come together.  Also, those who may be in a position to hire potential Project Managers.

About Jeremy Kagan:

Jeremy Kagan is Professor of Digital Marketing at Columbia Business School. He is a recent author of the new textbook Digital Marketing: Strategy & Tactics, and is Managing Director of the Lang Entrepreneurship Center at The Columbia University Business School. Kagan has been working in digital media for more than a decade, at IBM as a strategy consultant, in Sony Music’s Global Digital Business, where he headed global mobile accounts, and as the head of strategy at a digital agency.