Advertising in the Age of Digital Media: Legal Risks, Rewards and Staying Relevant

Social media marketing has garnered significant legal attention in recent years.  In 2017, the marketing industry watched as this practice not only grew in popularity, but became a main focus of regulatory and self-regulatory concern.  In the last year, both the Federal Trade Commission (FTC) and the National Advertising Division (NAD) became particularly active in issuing guidance and bringing actions on the topic.  As we garner more concrete legal guidance from the controlling legal authorities, every day best practices can finally begin to take shape.  This session will give them to you.

This webinar focuses not only on the new specific rules governing influencers, but covers how you can effectively use and create content for social media and new media.  It talks about the requirements of the different platforms and how the FTC views compliance with those platform requirements.  It also covers some of the main rights clearance issues you face when advertising in social media, including some of the major legal watch-outs to think through before you post and share other people’s content online.

On April 19 join Hannah Taylor as she reviews the legal issues most frequently encountered when executing social media and content marketing strategies, and the steps you can take to avoid legal risk.  We’ll also discuss recent enforcement activities by the FTC and important court decisions, and what they mean for the industry.

Key takeaways:

  • Learn the strategies you need to successfully execute social media and content marketing campaigns given the current legal landscape
  • Review the recent regulatory and case law developments that matter in the industry.

Who should attend:

  • Brand leadership
  • Agency leadership
  • Business affairs teams
  • Social media strategists
  • Content creators
  • Account Executives.

About Hannah Taylor:

Hannah Taylor is Counsel to the Advertising, Marketing & Public Relations Group at Frankfurt Kurnit, representing brand and agency clients in a wide variety of industries on matters across all media – from traditional commercial channels such as television and print, to newer formats such as social media, branded entertainment and native advertising.  Ms. Taylor is the chair of Frankfurt Kurnit’s Social Media Task Force. In this role, she counsels clients, and writes and speaks frequently on the legal implications of advertising in social media. You can follow the FKKS Social Media Task Force on Twitter @FK_SocialMedia.

Ms. Taylor frequently speaks at advertising industry conferences, including at Association of National Advertisers and Brand Activation Association legal conferences. 

Hannah is actively involved in leading industry associations, including as a member of the ABA’s Consumer Protection and Advertising Disputes & Litigation Committees, and as a member of the New York State Bar Association Consumer Affairs Committee.  She is the Editor of the ABA’s Consumer Protection Law Developments Update, 2017-18, and is the co-author of the “United States” chapter in Getting the Deal Through – Advertising and Marketing.

Prior to joining Frankfurt Kurnit, Ms. Taylor was a litigator at Hughes Hubbard & Reed LLP.  Her previous professional experience also includes work for Volunteer Lawyers for the Arts, Legal Momentum (formerly NOW Legal Defense Fund), and Fross Zelnick Lehrman & Zissu.